Michael Schmitt, Innovation Engineer & Digital Technologist.

Engineering meets marketing.

Combining the skill sets of two worlds.

Bridging the worlds between technology and marketing by understanding different fields of expertise. I combine insights and methods in new ways that add business value. Whether this is by analyzing and seeing new business opportunities or by building design-driven technological solutions with the user in mind.

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Taking advan­tage of digital technologies.

A digital strategy is essential to take advantage of the growing opportunities of new technologies. I have more than answers to digital questions. I lead companies from vision to application of new technologies, resulting in stronger digital capabilities. These range from efficient processes to new customer exploration.

Differentiating digital products and services.

Interacting with digital products and technologies is highly effected by a person's emotions and attitudes about using a particular product, system or service. I focus on making digital systems work in the way users would expect it. This involves several disciplines, like customer journey analytics, information architecture, content strategy, usability testing or user experience design.

Building better customer relationships.

Applying data-driven marketing is crucial for the distribution of products and services. One of my major skill in supporting brands is the generation of insights from data related to customers. I apply different techniques to build better customer relations and to increase revenues bit by bit. These include personalization, segmentation or behavioral targeting.

Increasing the mar­keting return on invest.

The main benefit of using marketing technologies is the automation of repetitive tasks. Increasing marketing effectiveness on multiple channels, I apply technologies to automate customer segmentation, customer data integration and campaign management. I use different automation strategies and technologies to plan, coordinate, manage and measure marketing activities.