Portfolio > Echogramm
Social news app for businesses
If you want to be well-informed, you must research the latest news and trends on numerous channels and platforms every day. There isn't always time for that …
As one of my first digital products, I built Echogramm, a social news app for businesses. The app aggregated and curated the most relevant content in a given industry—helping users stay up to date without getting overwhelmed.
Although the product is no longer live, it remains a strong example of my work in content strategy, product development, and scalable technical architecture.
A fresh breeze in your filter bubble
Echogramm helped professionals manage the daily flood of information. It centralized trusted content from magazines, blogs, and news portals—then filtered it by topic and relevance. A combination of editorial curation and real-time engagement data made it easy to identify what mattered most.
The social score
To determine relevance, Echogramm crawled selected websites and retrieved engagement metrics from platforms like Twitter, Facebook, and Pinterest. These interactions were combined into a single social score—making it easy to highlight trending content at a glance.
Technology architecture
The app was built as a Next.js-based Progressive Web App (PWA) for mobile, tablet, and desktop. This gave users a native app-like experience with minimal overhead.
Content was delivered via a GraphQL API (Apollo Server) connected to multiple microservices and custom web scrapers, built for flexibility and scale.
Stay up-to-date in your industry
The setup process was simple:
- Editorial Curation – A team selected trusted sources and media channels for each client’s industry.
- App Configuration – Relevant feeds were integrated and, if needed, the app was branded for the client.
- Delivery – Clients received ongoing updates via the app and optional newsletters—keeping them informed, without the noise.
Although Echogramm is no longer available, the process behind it—identifying user needs, designing a lean product, and executing with the right tools—is how I continue to work today.
Get in touch if you’re planning to build something similar.
