Social news app for businesses

Staying informed in your industry shouldn't require checking dozens of sources every morning. That was the premise behind Echogramm – a social news app I built that aggregated and curated the most relevant content from magazines, blogs, and news portals, then ranked it by what people were actually engaging with.

The problem

Professionals drown in information. Dozens of trade publications, blogs, newsletters, and social feeds – all competing for attention, most of it noise. There wasn't a simple way to see what actually mattered in your industry right now without spending hours every day on manual research.

What we built

Echogramm centralized trusted content from curated sources and filtered it by topic and relevance. A combination of editorial curation and real-time engagement data made it easy to identify what mattered most – without the noise.

The social score

To surface what was trending, Echogramm crawled selected websites and pulled engagement metrics from Twitter, Facebook, and Pinterest. These signals were combined into a single social score – one number that told you whether an article had traction or not.

How clients got started

A small editorial team selected trusted sources for each client's industry. We configured the relevant feeds, optionally white-labeled the app, and delivered a continuous stream of curated updates – via the app and optional newsletters.

How I built it

I wanted users on any device to get a native app-like experience without the overhead of app store distribution – so I built Echogramm as a Progressive Web App on Next.js. Content flowed through a GraphQL API backed by custom web scrapers and microservices, designed to add new sources and industries without rearchitecting anything.

The result

Echogramm is no longer live, but the project shaped how I think about product development: start with a clear user need, build the leanest version that proves the concept, and design the architecture so it can grow without being rebuilt. That approach hasn't changed.

Get in touch if you're planning to build something similar.